United States, UK and Japan are Named Top Travel Destinations in Visa Global Travel Intentions Survey 2011

The United States, United Kingdom and Japan have been voted the top global travel destinations among 11,620 respondents from 23 countries and territories around the world, according to the Visa Global Travel Intentions Survey 2011.

Flower Garden in Japan
Flower Garden in Japan

One in five (20 percent) respondents surveyed said they are likely to travel to the United States for leisure in the next two years. The United Kingdom followed closely behind in second place with 19 percent, followed by Japan (16 percent) and France and Italy (both 15 percent).

Other key findings from the survey include:

  • Travel Spend
    • Global average spend for the last trip taken by respondents was US$1,481, and this is expected to increase to an average of US$1,895 on their next trip.
    • Highest spenders were respondents from Australia who spent an average of US$3,636 on their last trip, followed by the Saudi Arabian (US$3129) and Egyptian (US$3072) travelers.
  • The availability of good deals (70 percent), natural scenery (69 percent), political stability and good weather (both 66 percent), and new destinations (65 percent) emerged as top factors that influence travelers’ choice of destinations.
  • On average, respondents are planning to make four international trips in the next two years, with 11 percent more respondents intending to travel in the next two years, compared with the last two years.

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